Ithemba has grown at an incredible pace since its inception. This is largely driven by fair-trade principles and a deep-rooted belief in sharing value in a transparent fashion. One such example of shared value is the symbiotic relationship between Ithemba and Flash.
“Flash is known for breaking barriers in electricity sales by availing it in spaces traditionally unavailable to many people. We look forward to building on this legacy and further increasing the national sales performance and availability of electricity,” says Arthur Price, General Manager.
Ithemba has managed Flash’s electricity portfolio while simultaneously growing the performance of its utility suppliers. The joint venture ensures shared growth and convenience for all stakeholders, from suppliers and vendors, to end users.
Flash provides point-of-sale technology and business support to retail locations and entrepreneurs, primarily in the informal market. By giving business owners the means to sell value-added services to their customers, Flash creates touch points for virtual products, such as airtime and utilities, in the heart of communities. This represents an opportunity for consumers to save time and money they would otherwise be spending on transport to reach formal retailers.
With over 200 000 physical locations, the Flash footprint is one of the largest of its kind in Africa. Aside from its extensive reach, Flash’s innovative technology provides Ithemba with area-specific data that can be used to increase performance. This data-driven approach highlights inefficiencies and aids the development of insight-based strategies that drive long-term growth.
Ithemba is a specialist management agency that grows performance by monitoring and enhancing prepaid electricity and water vending. Please get in touch if you are interested in partnering with us.
